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   Welcome to Penn Schoen Berland
Penn Schoen Berland is a market research and consulting firm with over 30 years of experience that specializes in bringing the lessons from the political campaign trail into the corporate boardroom to give our clients the strategic insights they need to beat the competition - WINNING KNOWLEDGETM
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   Latest News
January 27, 2012
Survey Reveals Schism in Buyers' Brand Views

January 25, 2012
A New "Golden Age of Travel" Will Create Jobs Worldwide and Boost the Global Economy

January 25, 2012
Marriott Calls for "Golden Age of Travel"

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PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.


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The small forces behind tomorrow's big changes
By Mark J. Penn with E. Kinney Zalesne
The newly released paperback edition of Microtrends, including many new and updated trends, is climbing on the New York Times' Bestsellers list.
 
The New American Manufacturing Sector

Findings From a Nationwide Quantitative Poll