In the News

	Technology's dented halo PRWeek February 14, 2012
	Global Corporate Reputation Index Finds Major Global Brands Lag in Citizenship Qualities Market Watch January 27, 2012
	Survey Reveals Schism in Buyers' Brand Views Wall Street Journal January 27, 2012
	A New "Golden Age of Travel" Will Create Jobs Worldwide and Boost the Global Economy PR Newswire January 25, 2012
	Marriott Calls for "Golden Age of Travel" Travel Agent Central January 25, 2012
	Public relations needs empirical public relations Public Relations Industry January 24, 2012
	Consumer Attitudes Improve in December PR Newswire January 09, 2012
	Mixed Results In New Fannie Mae Housing Survey MortgageOrb January 09, 2012
	What Companies Can Learn from Political Campaigns Harvard Business Review December 21, 2011
	Old Dogs, New Tricks: Why More Seniors Are Starting Companies The Atlantic December 17, 2011
	The American Dream is Now Do-It-Yourself Huffington Post November 29, 2011
	Boomers Want Better Career Choices Huffington Post November 29, 2011
	Discover's Holiday Shopping Survey Finds Consumers Plan to Slightly Increase Their Budgets This Holiday Season Market Watch November 15, 2011
	THR Poll: Oscar Viewers Prefer Eddie Murphy Over Billy Crystal as Show Host Hollywood Reporter October 16, 2011
	THR Poll: Oscar Viewers Want Eddie Murphy as Host Hollywood Reporter October 9, 2011
	Brand Power To The People: J&J Takes Lead In Forbes Ranking Forbes October 5, 2011
	Politics at the Box Office The Hollywood Reporter October 7, 2011
	Merit alone may not get you that promotion CNN Money August 24, 2011
	A dialogue with Michael J. Berland Exchange4Media March 18, 2011
	Michael J Berland & Ashwani Singla decode the new normal world Exchange4Media March 17, 2011
	Middle East youth seen in favor of democracy – poll Arab Times March 16, 2011
	Democracy tops Arab youth wish-list: survey Al-Arabiya March 16, 2011
	Arab youth for reforms, not instability: Survey Khaleej Times March 16, 2011
	Constitutional Amendment on Internet freedom Huffington Post March 2, 2011
	Good for India Inc, Good for India Financial Express March 1, 2011
	CEOS, CFOS bullish on Indian economy Mint February 24, 2011
	Charlie Sheen's image goes up among many fans: poll Reuters February 10, 2011
	What Viewers Think of Charlie Sheen The Hollywood Reporter February 10, 2011
	"Super Bowl: TV's big score The Hollywood Reporter February 2, 2011
	"American Idol" best days may be over: poll Reuters Canada January 5, 2011
	What Viewers Think About American Idol The Hollywood Reporter January 5, 2011
	Poll: "D.C. Elites" Say Sarah Palin Unqualified to Be President CBS News December 15, 2010
	Poll: D.C. Elites down on Palin UPI December 15, 2010
	D.C. elites down on Palin POLITICO December 14, 2010
	"Hurt Locker" Best Picture Oscar fades in memory: Poll ABC News December 10, 2010
	The Oscars: What America Thinks ABC News December 8, 2010
	C-SPAN seeks new rules of openness from new Republican House Speaker John Boehner Los Angeles Times November 18, 2010
	Voters want less debt, but when? Los Angeles Times November 16, 2010
	Public Strongly Wants Spending Cuts Wall Street Journal November 16, 2010
	Whom Moviegoers Want to See The Hollywood Reporter, November 9, 2010
	Tea Party TV Habits The Hollywood Reporter, November 9, 2010
	Conan O'Brien show watchers drive VWs; Leno, Stewart fans drive G.M. USA Today November 8, 2010
	The Great Late Night Poll The Hollywood Reporter November 2, 2010
	Poll: Majority says no 'change' under Obama, or change for the worse The Hill October 20, 2010
	Media has gotten more partisan, likely voters say The Hill October 20, 2010
	Majority of independent voters say Dem leadership is more left wing than they are The Hill October 20, 2010
	Speaker Pelosi's 'majority makers' are facing possible electoral doom The Hill October 19, 2010
	Only 1-in-4 see American Dream as still attainable for everyone in the U.S. The Hill October 19, 2010
	Voters are not worried about 'extreme' label on candidates The Hill October 19, 2010
	Election Tides The Hill October 19, 2010
	Independents prefer cutting the deficit to spending on jobs The Hill October 14, 2010
	Voters more likely to see Democrats as dominated by extremists The Hill October 14, 2010
	Democrats have edge on question of extending Bush tax cuts The Hill October 13, 2010
	Republicans are ahead in 8 of 10 open House districts The Hill October 13, 2010
	After forty years in Dem hands, Rep. David Obey's seat in jeopardy The Hill October 13, 2010
	Majority of voters say they want a viable third party in American politics The Hill October 13, 2010
	Midterm poll: The results so far The Hill October 13, 2010
	A preference for Green Brands Insight October 12, 2010
	GOP voters more 'passionate' about voting in the midterm election The Hill October 7, 2010
	Speaker Nancy Pelosi did not drain swamp, key voters believe The Hill October 7, 2010
	Dislike of healthcare reform law crosses party lines, 1 in 4 Dems want repeal The Hill October 6, 2010
	Independents prefer divided government and are leaning Republican The Hill October 6, 2010
	Opinions of Obama will be on voters' minds on Election Day The Hill October 6, 2010
	Republicans lead widely; Dems in danger but race for the House tight The Hill October 6, 2010
	The Hill Midterm Election Poll Methodology The Hill October 6, 2010
	Poll: November storylines far from set September 22, 2010
	Allure of home ownership dims, Fannie Mae survey shows September 16, 2010
	Notable & Quotable September 7, 2010
	Stop the theater, let there be TV September 1, 2010
	Over-40 actresses dominate September magazines August 10, 2010
	POLITICO video detailing results of "Power and the People" poll of Americans and DC Elites July 19, 2010
	Americans more optimistic on economy than finances, survey says Bloomberg July 13, 2010
	Hughes: Obama 'passive' on oil spill POLITICO June 29, 2010
	Elena Kagan? Elena Kagan. Most Americans can't say they know the name this morning Los Angeles Times June 28, 2010
	Most can't identify Kagan as Obama's new court pick US News & World Report June 24, 2010
	C-SPAN poll finds viewers want their courtroom TV Broadcasting & Cable June 24, 2010
	Products that are earth-and-profit friendly New York Times June 11, 2010
	Burt's Bees tops list of 'greenest' brands Chain Drug Review June 10, 2010
	Burt's Bees, Whole Foods Top U.S. Green Brands Ad Age June 9, 2010
	Take Responsibility Marketing News May 30, 2010
	Leveraging your .CO domain to .collaborate Network Solutions May 27, 2010
	Survey: Bay Area more tech and cloud savvy San Francisco Chronicle May 26, 2010
	Dealers claim reform bill could hamper auto lending Detroit Free Press May 9, 2010
	Mauritius ruling Labour Party wins landslide election Times of India May 6, 2010
	Profile: Matt Carter, CEO, Burson-Marsteller UK PRWeek May 5, 2010
	Perceptions of CSR San Francisco Examiner April 29, 2010
	Poll: business leaders optimistic about Texas economy, not U.S. Austin Business Journal April 15, 2010
	Faith in homeownership drops, Fannie Mae poll shows Washington Post April 6, 2010
	Survey: Consumers Prefer Socially Responsible Brands Billboard.biz March 30, 2010
	Compassion counts more than ever, PARADE poll reveals PARADE March 7, 2010
	We are citizens of the world, say Arab youth The National March 7, 2010
	Campaign Planning: Planning a revolution PRWeek March 3, 2010
	Pollster Mark Penn to donate collection of presidential polls to GW The Hatchet February 19, 2010
	MRI safety in patients with pacemakers, other implanted devices EmaxHealth February 18, 2010
	Mark Penn on Congress' approval rating CNBC February 16, 2010
	Can Silicon Valley write software for the 'normal'? CNET February 16, 2010
	Marketers, Researchers, Lend Me Your Ears Brandweek February 16, 2010
	Microsoft Calls for Cloud Computing Transparency PC World January 20, 2010
	Berland rejoins PSB as president PR Week January 5, 2010
	Can romance flourish in recession? Atlanta Journal-Constitution December 5, 2009
	Hope for the Holidays? Adweek November 30, 2009
	Upscale retailers may get lift from high-income shopppers USA Today November 26, 2009
	The Decline of Western Innovation: Why America is Falling Behind and How to Fix It Newsweek November 23, 2009
	Turning to the left or to the center? POLITICO November 17, 2009
	Math's Too Hard for a Parent's Help New York Times October 30, 2009
	On the Web, Amateurs Rivaling Professionals Wall Street Journal October 28, 2009
	White House is right to push back POLITICO October 27, 2009
	Americans willing to scan thumbprints, eyes for cybersecurity USA TODAY October 23, 2009
	The young trust government, not the market, to protect their privacy nextgov.com October 21, 2009
	Online Exposure, Offline Uncertainty: Privacy and Security in a Virtual World October 21, 2009
	Pinning Down the New American Shopper BusinessWeek - October 15, 2009
	Turning Consumer Opinions into Gold BusinessWeek - October 15, 2009
	PSB Principal Robert Green comments on Supreme Court Poll on C-SPAN C-SPAN - September 24, 2009
	Grandparents to the Rescue WSJ.com - September 16, 2009
	Phoneless homes WSJ.com - September 10, 2009
	More Americans seek jobs with 'social impact' Marketwatch - September 9, 2009
	The Truth Is, We're All Raging Liars Newsweek - August 26, 2009
	Poll: Americans want health reform, but not higher taxes or rates Denver Post - August 25, 2009
	Go South, Green Brand: Lessons from the Front Lines of Green Marketing Reuters - August 11, 2009
	Study Finds Consumers Ready to Pay for Electrical Grid Upgrades Environmental Leader - August 10, 200
	Green Energy Poll Shows Support for Smart Grid Environmental News Service - August 10, 2009
	Accept more cases, TV coverage The National Law Journal - August 3, 2009
	A Difficult Case for Cameras Indianapolis Star - July 25, 2009
	Marketers Fall Short In Communicating Good Deeds To Consumers Forbes.com - July 21, 2009
	Sotomayor: Put high court on TV USA TODAY - July 20, 2009
	The Impacts of MetLife’s 2009 American Dream Survey July 20, 2009
	Arlen Specter reads PSB poll on Supreme Court into the Congressional Record July 20, 2009
	PSB's Rob Green discusses the Supreme Court on C-SPAN C-SPAN - July 13, 2009
	The most important number in politics today Washington Post - July 13, 2009
	Microsoft, General Mills Top CSR Brands list Environmental Leader - July 7, 2009
	Consumers keep up tech spending in recession: poll CBC.ca - July 6, 2009
	Consumer awareness of CSR programs low, study finds PR Week - July 6, 2009
	Broadband Services Remain a Top Spending Priority for Consumers Even in Tight Economic Times, Research Shows PR Newswire - June 25, 2009
	For Hedge Funds, Biggest Fear Is More Regulation Washington Post - June 25, 2009
	Journalism Online: The Answer to the Paid-Content Question? Editor & Publisher - June 24, 2009
	Attention Grads: What Makes You Tick? CNBC - June 15, 2009
	How social media and search can reach the pickiest audience iMediaconnection.com - June 8, 2009
	Twitter’s a Big Baby! Apple iPhone’s AT&T Problem! MySpace’s Blues! No One’s Gonna Pay for This Blog! Poll-Crazy at D7 AllthingsD.com - June 5, 2009
	Strategy Corner: North Korea, Iran nukes Politico - June 2, 2009
	Welcome Dissenting Views To Broaden Your Thinking, Says Michael Berland Investor's Business Daily - May 29, 2009
	Microsoft CEO Talks Economy, Unveils Bing at All Things D CBS News - May 28, 2009
	Consumers Buying More ‘Green?Since Start of Recession Environmental Leader - May 12, 2009
	The Latest on Microtrends Forbes - May 07, 2009
	Changing shopping habits: customers are researching more SME Web - April 30, 2009
	PSB Vice President speaks about the relevance of reviews to video game sales at the LA Games Conference 2009 April 29, 2009
	MetLife CMO discusses American Dream survey on the McLaughlin Group April 27, 2009
	Operation New Media Politics Magazine - April 15, 2009
	PSB wins Silver Pollie for Hillary Clinton's famous "3 AM" ad March 31, 2009
	Reach consumers who friend before they spend iMedia Connection - March 20, 2009
	Fears Grow As More Consumers Just a Paycheck Or Two From Ruin Marketwatch - March 19, 2009
	Wall Street Journal’s ECO:nomics Conference introduces PSB survey on how the recession affects consumers?attitudes toward sustainability Wall Street Journal - March 4, 2009
	US mothers avoiding foods containing peanut butter Reuters - February 12, 2009
	The New Baby Bust The Daily Beast - February 10, 2009
	The worse things get, the more some consumers will shop online InternetRetailer.com - January 30, 2009
	Consumers researching purchase decisions on own, Penn, Schoen study finds PRWeek - January 14, 2009
	The Gig Economy The Daily Beast - January 12, 2009
	Wii Tops Xbox 360, PS3 Trails in Consumer Purchase Intent November 28, 2008
	Consumer Spending Takes a Holiday: PSB Holiday Spending Survey 2008 November 24, 2008
	The Barrier That Didn't Fall The Daily Beast - November 18, 2008
	Study: Obama a BMW, McCain a Ford Brand Week - October 21, 2008
	Fueled by Research and Measurement, Shell Oil Rehabilitates a Tainted Image PR News - October 20, 2008
	Global Warming Falls On List Of Environmental Concerns NBC4 - September 2, 2008
	Dents in the Dream, a TIME/Rockefeller Foundation poll Time Magazine - July 17, 2008
	How McDonald's Took On Its Critics PR Week UK - February 8, 2008
	Still Daring to Dream Wall Street Journal Online - February 4, 2008
	The Big Impact of Small Forces Soundview - December 2007
	The Surviving Dads Of Ads BrandWeek - November 12, 2007
	Foolish Book Review: "Microtrends" The Motley Fool - November 12, 2007
	An Ear for Profits The Jim Cramer Show - October 15, 2007
	Taking a Risk on Love New York Post - October 15, 2007
	'Microtrends' offer many business opportunities Mary Paulsell - October 13, 2007
	Not just Js in JDate Washington Jewish Week - October 3, 2007
	Going Trendspotting The New York Sun - October 3, 2007
	The Center Holds The New York Times - September 25, 2007
	Sun-haters and Caffeine Crazies: powerbrokers in a small world? The Times (UK) - September 22, 2007
	America, Bit By Bit Forbes - September 21, 2007
	Land Of The Small Economist - September 20, 2007
	Hillary's Guru Has Some Tips for Gordon The Spectator - September 19, 2007
	Microtrends: Polling Data Telegraph.co.uk - September 19, 2007
	Talk About Your Strange Bedfellows The Washington Post - September 16, 2007
	Why There's Strength In Small Numbers The New York Times - September 16, 2007
	Review: Tome Tracks Our Trends, From Tattoos To Snipers USA Today - September 9, 2007
	Small, Offbeat Trends Can Change The World Reuters - September 6, 2007
	Meet Clinton's 'Numbers Junkie' ABC News - September 5, 2007
	Lone Women Seeks Bald Men The Economist - August 29, 2007
	The Critical 1% Forbes - August 28, 2007
	Microtrendies Are Taking Over World The Sunday Times - August 26, 2007
	... And The Trend Guru Backs Hillary The Sunday Times - August 26, 2007
	Mark Penn Goes Back to Battle New York Observer - July 31, 2007
	Clinton's PowerPointer The Washington Post - April 30, 2007
	Speaker finds political remedies for PR problems The Advocate - February 22, 2007
	7 Campaign Ads Worth Watching The New York Times - October 20, 2006
	The Most Important Man in Washington (You’ve Never Heard Of) The London Times - February 25, 2006
	Voter Profiles For Bloomberg Went Beyond Ethnic Labels The New York Times - November 15, 2005
	Policy and Politics by the Numbers The Washington Post - December 31, 2000
	The Guru of Small Things (PDF version - click here) The New York Times - June 18, 2000
	Masters of the Message (PDF version - click here) Time Magazine - November 18, 1996